3 Japanese Makeup Brands You Need to Know About

makeup brands

Japanese beauty brands are some of the most popular in the world, and Japanese makeup brands are no exception. Japanese cosmetics have a reputation for being both high quality and innovative. Japanese women also take great pride in their appearance, so it’s no wonder that Japanese makeup is revered by women all over the world. However, with such a variety of Japanese makeup brands available on Western websites like Sephora and Ulta, how do you know which to choose? We’ve compiled this list of three Japanese makeup brands that we think you should try out today!

Dolly Wink

A birthday cake

Japanese makeup brands are opening up to the world and Japanese beauty is becoming more popular. Japanese cosmetic companies have spent years developing their products, making them highly innovative in the industry. The Japanese cosmetics market has been growing for over ten years now with an average annual growth of 6%, which ranks it as one of the top 5 markets in the world. Dolly Wink is a Japanese brand that specializes in creating lipsticks, lip glosses, nail polishes, face masks, and other items. It was founded by Hideshi Takahashi who wanted to create a company that could make women feel beautiful on any occasion at affordable prices.

Dolly Wink offers many types of lipstick including matte colors which are perfect for all occasions from everyday wear to special events. Japanese makeup brands are known for their trendsetting products that include quality materials.

Dolly Wink is the same way with the lipsticks featuring Japanese pigments along with natural Japanese oils to ensure healthy lips even while wearing matte colors. Dolly Wink also offers many types of makeup including eye shadows, eyeliners, blushes, and more!


A close up of a knife

Acseine is a Japanese makeup brand. The Japanese makeup is designed with Japanese women in mind, so you know it’s always going to be the perfect match for Japanese complexions. They have a wide range of products from mascaras and lipsticks to eye shadows and foundations.

This Japanese makeup brand has been around since 1980, so they’ve been perfecting their craft for quite some time now! In addition to their makeup products, Acseine also offers skin care and hair care too! They have a website that will allow you to view the entire collection and the prices are all listed in Japanese yen. While it may seem a little daunting at first glance, this site will automatically convert the prices into your currency of choice, so it’s not as bad as it seems.


Japanese makeup brands are gaining popularity in the Western world. Japanese makeup has a reputation for being innovative and luxurious; Japanese women take great pride in their appearance and it shows through their products. Japanese women also tend to be more natural with their looks, which is something that’s become increasingly popular over the years. Japanese beauty trends have been influencing what we see on Instagram and YouTube channels as well as what’s sold at Sephora and Ulta around the country.

Kate is one of those Japanese brands you need to know about if you want high-quality, long-lasting cosmetics or tools without breaking your bank account. It was founded by two sisters who spent time studying abroad in Japan before coming back home to start an international makeup company with Japanese quality and Western prices.

Kate has a wide range of products, including Japanese brands like Kate, Meiho, and ZA. You can find Japanese makeup brands you won’t see at other stores in the U.S., Japanese makeup tools, Japanese skincare products, and Japanese cosmeceuticals.

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